MFM is the initials of Marc Frank Montoya. Marc has long been considered the “Godfather” of urban snowboarding. His infamous style is known worldwide and has turned Marc into one of the biggest marketing tools the action sports industry has ever seen. His initials MFM have become virtually their own brand. MFM has collaborated with some of the biggest companies in the world. His signature series products are some of the best selling items year after year. Marc is also known for being extremely “business savvy” and was one of the first athletes to take on an entrepreneurial mindset. Many athletes have begun to follow his lead, but one thing is for sure there is only one MFM and he has proven he is here to stay.
Finger On DA Trigger or “FODT” is responsible for snowboarding’s assault on the snow-covered cities throughout the world. They shined the spotlight on “Urban Snowboarding” and changed the sport forever. FODT has also produced some of the most viral snowboarding videos/edits on the Internet. With 10 feature films under their belt, it’s no wonder they are one of the most popular production companies in snowboarding.
MFM Inc. & FODT have now combined forces to create the MFM and Familia crew. The Familia is a mix of the best snowboard athletes, cinematographers, and friends along with hip hop artist/DJ’s. Our crew is so close it has always been more fitting to call ourselves family. MFM and Familia are currently in the process of filming their newest installment of the Familia saga, “Familia II – The Wise Guys”. We will be constantly leaking footage and content to the internet, via the the blogs at MFMandFAM.com. The crew is traveling the world looking or the most creative spots to ride, hang out, and document. We’re dedicated to keeping our followers up to date with where we are and what we’re up to. By doing this we hope everyone feels like they are a part of the FAM (because you ARE!) and we hope to see you all soon..
Much Love,
MFM and FAM
